My name is Ella, I am a third year undergraduate student at Manchester Metropolitan University (MMU), studying Advertising and Brand Management.

My previous work experiences with digital media companies has helped me to understand the importance that blogging has on a business. Blogging is an integral part of the social media platform, providing an opportunity for a business to be seen as authentic by customers.   I would like to further develop my creative writing, editing and publishing skills for web and social media formats, I hope to do so by creating a blog of my own.