8 tips for content writing

One of the biggest struggles content marketers have is producing enough content and simultaneously keeping the quality high. When website copy is well written, it can convey professionalism, promote trust, and can engage the reader. Below I have listed 8 key elements to keep in mind when creating content; 1. Research Determine who your demographic is, their age, […]

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Transform your company’s profitability

Both profitability and growth are important and necessary for a company to be successful and remain attractive to investors and analysts. Profitability is, of course, critical to a company surviving long term. Marketing is perhaps the most important activity in a business because it has a direct effect on profitability and sales. Larger businesses will dedicate specific staff […]

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